Managing Your Most Valuable Asset: The Parking Garage

Managing Your Most Valuable Asset:

 Owners of condominiums and cooperatives in urban areas of New Jersey like  Hoboken or Jersey City with parking garages in or adjacent to their building  are blessed in so many ways. The ability to drive right up to your front door  provides a level of satisfaction almost beyond words.  

 And when the garage is open to the public, according to Kristen Sokich,  executive vice president of ProPark America, a nationwide garage management  company, “typically, the garage is the biggest revenue generator in the condominium. And  the more efficiently it’s run, the better it generates. The more money they can squeeze out of it, the  more benefit it brings to the overall building.”  

 Management Options

 There are two ways to run a parking garage. The building can keep tight control  of the facility by simply contracting a management company to run the operation  while they hold on to the business. The building carries all the expenses and  collects all the revenue.  

 This approach allows the board of directors and management to dictate every  aspect of the garage on an ongoing basis—to determine, say, how much preference to give residents in terms of guaranteed  allotted parking spaces and discounts for parking in the facility. And it lets  them choose the types of services it will offer, like valet parking,  jump-starting cars, inflating tires and car washing. But it also leaves them in  charge of a very complicated business for which none of them, most likely, is  equipped.  

 The vastly more popular choice is to lease the garage outright—to rent the garage to a private management company, collecting a fixed monthly  fee and leaving day-to-day operations and bookkeeping up to them. “You find the right guy at the right price and let him figure out how to make  money,” advises Abe Liebb, owner of Prompt Parking, which manages some 70 facilities in  New Jersey.  

 When renting the garage facility to an outside operator, it is in the best  interest of the building owners to allow the parking management company to run  it to its maximum profit potential, so that it maintains its market value, and  to ensure that the manager keeps the rent coming. In urban centers especially,  like Trenton or the towns near New York City, areas where the big money maker  for the garage is the hourly or daily parking, that means residents are  generally not assigned reserved spots per se and they pay monthly fees  comparable to those any outsider would pay.  

 That doesn’t mean the building cannot negotiate for some privileges for residents in the  contract. “It’s a decision that the board needs to make,” says Sokich. “Do they want to offer discounted rates to residents or treat it as any other  business? The more money they can squeeze out of it the more benefit it brings  the overall building.”  

 “It’s a mixed bag,” says attorney Richard Siegler, of counsel at the Manhattan-based law firm of  Stroock & Stroock & Lavan, LLP, “because those who park get the benefit and those who don’t park don’t get the benefit.” That said, he adds, “most garage owners throw in a 10 percent discount.”  

 The New Jersey State Department of the Treasury offers another perk for  condominium owners, it should be noted, exempting them from sales tax for  parking on the premises in which they live. Just be sure the garage operator  keeps careful records and that you keep receipts. The tax rules stipulate that,  “For parking facilities that provide both residential and non-residential  parking, the operator or parking vendor must keep a record of the sale  including the name of the resident, the residential address of the resident,  and the amount of the sale in order to substantiate that the sale is for  residential parking purposes.”  

 Maintenance is Key

 With underground garages, according to attorney Kevin Smith, a partner with  Stroock, “the biggest problem big buildings face is maintenance. That’s where picking the right operator and negotiating a strong operating agreement  becomes very important.”  

 A failure to properly maintain the structure of the garage, which, of course, is  owned by co-op or condo, could be disastrous. It could lead to expensive  repairs, payable by the building, and disruption in the use of the garage, with  the inconvenience and expense that entails. But most important, it can damage  the columns of the building. Salt can penetrate the steel rebar around the  columns, causing them to rust and deteriorate and eventually compromise the  building’s foundation.  

 Scrupulous maintenance is essential especially in winter. “When you walk into garages you see that most of the damage is where the cars  come in because that’s where the salt comes off the wheels,” says Smith—“and that’s where it infiltrates the concrete.”  

 Proper maintenance of the parking garage, says Smith, “usually means it’s going to cost the operator money for keeping a coating on garage floors,  making sure the repairs get made, painting, cleaning, making sure the drains  work—all that stuff costs money.”  

 In the end, advises Smith, “it means you don’t make a deal with the cheapest guy. You find somebody who knows what they’re talking about in terms of maintenance. And make sure you have very harsh  provisions for maintaining the premises.”  

 Duties of the Management Company

 The other responsibilities of the garage operator include security, lighting,  snow removal at the entrance of the garage and on the ramp and keeping the  mechanisms working, including the entrance door and elevator.  

 “But if there is a leak from the sewer system or from a pipe in the apartment  above or concrete is falling,” says Liebb, “that would be the responsibility of the owner of the co-op.”  

 If the garage is not submetered, the lease should factor in an estimated cost  for electricity payable by the operator.  

 Buildings need to make sure the operator has sufficient insurance to protect the  co-op from liability in the case of someone getting hit by a car or damage to  cars. “You always need garage keepers legal liability insurance,” a special policy that covers customers’ vehicles and personal liability, says Sokich. “If the garage is poorly laid out, which is very typical nowadays, claims may be  high. It could raise the operator’s premium and is not good for business.”  

 Another factor to consider when contracting a garage management company is their  marketing capability—that they know how to keep a garage full and profitable, and that they are motivated to do so. “Some companies might have a conflicting interest,” cautions Sokich, which might be the case with the biggest players in the  market. “In certain neighborhoods they may have three or four garages and if they start  marketing too heavily for the building it may take away from their existing  business down the block.”  

 Another way to raise money for the cooperative or condominium from the garage  facility is convert that portion of the building into a separate entity, a  commercial condo, and sell it outright. The sale of such a valuable piece of  property could be a quick fix for an ailing reserve fund. But experts agree it  should be considered a last resort.  

 “We’ve done some deals where we’ve seen garages made into a separate condo and sold off,” says Siegler, “but most co-ops do not want to do it because it’s a good source of income.” Besides, in today’s market it could prove to be a disappointing endeavor for the corporation. “A lot of them think it is still the heyday of two or three years ago, before the  recession hit,” observes Sokich, “so they are overvaluing these properties, and then they wind up sitting on them—getting zero offers or ridiculously low offers. It a function of the economy  like anything else.”  

 Managing the Management

 The first area of the building many potential buyers and visitors experience—providing their first and lasting impression—the parking garage must be routinely inspected by building management. Any  deficiencies in upkeep should be reported immediately to the garage manager.  

 A good time to inspect the garage is first thing in the morning, before it fills  up. Make sure there is no litter, excessive oil spots, full trash cans or  odors. Stairwells and elevator cabs should be clean and bright. Good lighting  in all areas is especially important for providing a sense of security. “If you have people, especially women, coming in at night it has to be extremely  well lit,” says Liebb. “Proper lighting is the lifeline of the garage.” Plus, it reduces the risk of liability claims due to slip-and-fall injuries.  

 After the initial effort of negotiation and contracting with a garage management  company, and aside from the routine monitoring of the facility, a parking  garage is a relatively hassle-free operation for the corporation. And it’s a huge asset for even those without cars. “It’s a big attraction,” says Siegler. “It enhances the value of units.”   

 Steven Cutler is a Manhattan-based freelance writer and a frequent contributor  to The New Jersey Cooperator.  

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