For half a decade now, The New Jersey Cooperator’s Condo, HOA & Co-op Expo has been the annual must-attend event for the Garden State’s property managers, board members, real estate professionals, shareholders and unit owners. Now the popular trade show has expanded adding landlords and building managers to its attendee list with the debut of the Apartment Management Expo.
Providing the right information is key. “Obviously our goal is to present attendees with information and products that will make running their communities easier and more efficient,” says Yale Robbins, president of Yale Robbins, Inc., Expo producer and publisher of The New Jersey Cooperator, “but we also put a great deal of thought into the bigger picture, anticipating trends and trying to broaden and build on our offerings from one year to the next.”
Henry Robbins, executive vice president and director of sales for Yale Robbins, Inc., added that despite a sluggish economy, overall attendance and interest in the Expo—both from vendors and attendees—has grown each year since the show was launched in 2007. “It's really our exhibitors and our attendees who make this show what it is,” says Robbins. “Their enthusiasm and interest is contagious—the fact that the event grows and draws more people each year is proof of that.” The 2012 Expo attracted over 2,000 registered attendees with hundreds of exhibitor booths to visit throughout the day.
Information and Instruction
While the exhibitors provide valuable information to attendees— the community essentials ranging from alarm systems to roofing, the New Jersey Condo, HOA, Co-op and Apartment Management Expo also offered seminars designed to enlighten attendees about key issues affecting both condominium and apartment building management.
Seminar presenters included the management teams from Association Advisors and Associa, attorneys from Stark & Stark, and lending strategists from MetLife. Lively discussions on pest control and tenant retention also whetted attendees’ appetite for information.
Association Advisors’ Bonnie Bertan, joined by Attorney Hubert C. Cutolo, Esq. of The Cutolo Law Firm and Ed Wilkin of the East Brunswick accounting firm Wilkin & Guttenplan, reviewed some of the biggest issues faced by association boards in “The Big Five: Top Issues for Associations.” The seminar presented an overview of some of the biggest challenges boards face in their community's day-to-day operations: handling collections, understanding fiscal responsibility, managing committees, following proper board procedure, and selecting vendors.
Cutolo discussed board operations and what documentation boards should have to keep them on the right side of the law. “The first thing we always recommend is a written code of board conduct,” he explains. “When new board members come on, everyone should be familiar with what their responsibilities and obligations are.”
Wilkin examined proper financial procedures and practices. “I’d like to see an annual increase every year, even if it’s one, one and a half percent,” he advised. That way the board is prepared and doesn’t get caught short if an emergency situation arises. He also spoke of the ability of associations to suspend privileges to common area elements if a unit owner is in arrears.
Association Advisors’ Bonnie Bertan addressed the collections process and said that ideally an attorney should draft a specific policy for your association. “In hard economic times, early intervention is key. You want to make sure you’re headed in the right direction.” The policy should have a trigger, namely, a dollar amount or a time frame where the management and legal teams step in.
Attorneys Chris Florio and Mary Barrett of Stark & Stark presented a standing-room only audience with “Legal Lessons: Who to Call and What Your Board Can Learn from Others,” providing advice on using legal counsel, working with management, and staying on track with your legal budget.
Barrett outlined three legal cases of interest to New Jersey HOAs. She spoke about alternative dispute resolution, prohibiting leasing and suspending parking privileges of owners behind on their payments. Florio spoke of important legislation that may soon be affecting New Jersey’s community associations and HOAs, including manager licensing.
Associa’s Rob Hastings of MAMCO Property Management in Mount Laurel took the third session into the afternoon with “Making the Most of Your Board/Management Relationship.” Hastings looked at ways that boards and property managers can develop and nurture a positive relationship. The governing documents and the bylaws are the starting point for any discussion, said Hastings.“The manager’s role is to guide the board members through good decision-making, be fiscally responsible and adhere to the governing documents. Our role is not to really make decisions. We make decisions on the board’s behalf.”
Vanessa White of MetLife Bank presented the final condo seminar on obtaining federally-backed funding approvals through the Federal Housing Administration and the challenges of getting that approval in a tough economy. “New Rules, New Challenges: Getting FHA Approval” answered questions on the state of the housing and mortgage markets and how current lending practices affect condominium financing.
Seminars for Apartment Managers
Property managers Chris Cervelli of Cervelli Management, and Elaine Warga-Murray of The Regency Management Group teamed up with attorney Andrew Sobel of Ehrlich Petriello Gudin & Plaza to introduce the first seminar “Full House: Strategies for Attracting and Retaining Tenants.” The panelists talked about the state of the rental market, leasing practices, marketing strategies and services and how equity in your property can be increased through capital improvements and proper maintenance.
“Pricing,” says Warga-Murray, a certified property manager, “tends to be whatever the market will bear. In some locations, if you’re near public transportation, if you’re near a desirable amenity, if you’re near something desirable, that will also affect your rental rates.”
According to Cervelli, “The biggest challenge I see is competition. You’ve got to keep the building competitive with other rental buildings. You have to keep it competitively-priced. It’s very important to look into who you’re doing business with. You’re going into a partnership with this person. You’re offering them a service and they’re going to pay you for that service. You have a contractual agreement with that person.”
And given the re-emergence of pests, especially bedbugs in the metro New York area, the topic of “Roaches, Bedbugs & Mice—Oh My!” was very timely. Speakers were Hank Johns of Cowley’s Pest Control, attorney Michael Karpoff of Hill Wallack and Sam Verona of Wentworth Property Management. They talked about the varied responsibilities of tenants and landlords and how pests can be safely removed.
Free Advice Booths & More
In addition to networking and education opportunities, crowds gathered to visit the show's popular free advice booths. Experts manned the booths to field questions about association finances, policies and day-to-day management.
Various prizes were given away throughout the day including tickets to professional sporting events and shows, iPads, certificates for valuable condo and HOA services, even vacation packages.
$2,500 Reserve Fund Giveaway
One of the most popular offerings is the Reserve Fund prize giveaway, courtesy of The New Jersey Cooperator and Yale Robbins, Inc. One attendee at the Expo will be the winner of a $2,500 contribution to their building or association's reserve fund. The winner is drawn at random and a check for the winnings is made payable to the winner’s association, care of their management company. Only board members qualified to enter the reserve fund drawing, and attendance at the Expo was required for eligibility
And don’t forget while this year’s show is but a memory, preparations are already underway for the 2013 show which will be held May 1, 2013 at the Meadowlands Expo Center in Secaucus. Mark your calendars and don’t forget to join us next year. In the meantime, go to www.nj-expo.com for more information.
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