Staying Safe Ensuring the Best Results from Your Security Firm

Staying Safe

 For most people, nothing is more important than knowing that they and their  families are safe and secure in the place they call home. Boards, management  and security firms all must work together seamlessly and cohesively to create  that safe environment without making a building or community feel like a  citadel. It can be a delicate balancing act, but with the right approach, it  can be done.  

 Beginning the Process

 In most cases, the board and managers will shoulder the burden of finding the  right security firm with which to work. “Each building or community is different and has its own priorities, but  oftentimes it’s the management company hired to manage the property that makes security  decisions,” says Mark Lerner, Ph.D, a criminologist and president of EPIC Security Corp.,  in Manhattan and has contracts with condominiums in Bergen, Union, Essex and  Middlesex counties. “Sometimes a developer will make a bid or they’ll group together to form an association for common services that will include  security services.”  

 “It all depends on who has the power at the building,” adds Wilfredo Ortiz, president of Advance Security & Intercoms in Yonkers, who works frequently with buildings in Fort Lee. “Sometimes the managing agent makes security decisions and all they would need is  board approval. If the board is involved in these types of decisions then most  likely the managing agent will find a company and recommend the company. Then  we’ll sit down with the board and figure out what it is exactly they are looking  for and work within their budget.”  

 Finding the right security partner can take time but it starts with research and  talking with other board members, managers and staff. “If you have a high-rise development with four or five high-rise buildings and a  parking lot, then look for a company that does that,” says Lerner. “And if you live in a gated community look for a company that does that. Or you  can contact that association or condo and ask them how long have you used that  company and what their experience has been. You should see what the guards look  like, what their vehicles look like and how responsive their management is.  

 “You call the office at 12 noon, you’ll get a salesman and they sound very nice, but call the company you are  thinking about hiring in the middle of the night or on a holiday and see how  fast they answer the phone. You don’t want to get an answering machine in India. That’s how you should test out your security company before hiring them.”  

 In addition to word-of-mouth and personal recommendations, researching through  media and online information may also offer assistance in choosing a security  firm. Also, don’t forget to make sure that the security company’s licensing and insurance requirements are up to date.  

 “Ever since 2007 under the SORA (Security Officer Registration Act) every guard  in New Jersey must be trained and registered with the state,” adds Lerner. “That means they’ve been fingerprinted and those prints have been submitted to the state and  federal systems to check criminal records. All of this is overseen by the New  Jersey Division of State Police. It’s also a good idea to check with the New Jersey Property Owner’s Association.”  

 Determining Needs

 Every building and community is different, meaning they all have disparate and  unique security needs. The best way to determine an effective plan for safety  is to do a thorough assessment of those needs. With that in mind, security  experts believe it is important to perform an on-site evaluation and assessment  of the property.  

 “We do an on-site visit and do a security analysis then we’ll make recommendations,” says Lerner. “If it’s a high-rise I may recommend a guard in the lobby and another guard walking  around the perimeter. If it’s a homeowner association that has lots of streets, I might recommend a radio,  motor patrol vehicle. You’re looking for visibility with security.”  

 Guy Gabai, vice president of operations for SOS Locksmith Corp & SOS Advanced Security in Manhattan, who has done extensive security work in  Hoboken and Jersey City, agrees that a detailed assessment of each property in  imperative and that detailed conversations with board members and management  also will be necessary.  

 “It’s always key that people who live in the building or manage the building meet  us,” says Gabai. “There are other factors to consider—like how many tenants are in the building? How much traffic do you get? Does the  super live in or out of the building? These questions help us to design a  security system for the building,” he says.  

 “The main concern is typically the perimeter and the doors of the building to  make sure that everything is safe and efficient and up to code. We also take a  look at areas people want cameras so they can see people coming in and out, or  more importantly have cameras on the properties for insurance purposes. Say you fell in front of someone’s building because they didn’t remove the ice. You could rely on your security camera to capture that footage  and find out exactly what happened. But more importantly it would capture a  break-in,” Gabai says.  

 The availability of budget dollars also will factor into the planning process. “The most important thing is to come up with a budget,” says Ortiz. “Once a board establishes a budget most security companies will work with you so  you can stay within that budget. You need to first figure out what you can  spend and work around that.”  

 Building the Best Plan

 As with anything, the key to successfully building a strong security plan is  information and communication. The more information available to the security  firm—not just from boards and management but from residents, shop owners and business  owners—the better able a security firm will be able to establish a history and pattern  for that area and build a plan that is unique to those needs.  

 Clients and firms need to work as well to make sure they are focused on the real  needs. For example, a building might not need a new surveillance camera; they  might simply need to ensure that someone is watching the videos each day. Many  consultants detail situations in which crimes had taken place or were suspected  but no one had watched the surveillance footage.  

 “We find that we are in communication with a lot with co-ops. There’s a big relationship with co-ops because we get to know the people a lot better,” says Gabai. “Typically, we are meeting people from the board who make the decisions. Many  times our company goes to co-op meetings to present the type of materials we  want to install. We answer questions so it’s more of a personable type of relationship than say dealing with a huge  hospital where you deal with one person that makes the decisions. In a co-op,  you’ll have 10 different people with 10 different opinions. Everyone has different  needs so you have to come up with solutions that everyone has to adhere to and  agree with.” For buildings or associations that are on tight budgets, security firms may  also be able to come up with lower cost solutions. That ability to think  creatively can go a long way. Security experts recommend setting up a Facebook page for a neighborhood watch  or join Every Block, an online program that allows residents to share messages  on incidents that have occurred or, simply, just ask questions about their  neighborhood.  

 “Any company is most likely, when they start competing on pricing, they are going  to take it out on the equipment, they are going to start looking for the  cheapest things,” warns Ortiz. “I recommend that they figure out what type of cameras they are looking for—is it going to be digital or analog? Digital is the new system out right now, it’s IP-based and you are going to get HD quality. With it, you’ll get facial recognition versus analog where you don’t get facial recognition—you get a blurry picture. IP is fairly new but it is coming down in price  because more people are making it. It’s definitely worth the investment. A lot of these companies will give you a  price then you’ll say ‘we can’t afford that,’ they won’t come down in their price, what they’ll do is give you less expensive equipment that will more than likely fail over  time and won’t last. It’s definitely worth the investment to go with the more expensive camera  equipment.”  

 “Everybody wants more security than they actually need, but you have to do the  arithmetic,” adds Lerner. “I’ve got a lot of calls lately because of Hurricane Sandy. People will say, ‘I want a security guard in front of my house in Sea Bright to watch for looting.’ That’s cost prohibitive. It’s the same thing for co-ops and condos, you have to figure out what’s cost prohibitive. You have to be realistic. Most people bid it out and go for the lowest price.  Don’t do that. Like everything else in life, you get what you pay for. If you go for  the absolute lowest price you can assure yourself that you are getting guards  that are being paid minimum wage. At the same time, it’s also easy to overpay. Sometimes people will pay 10 percent more than they have  to if they are not careful.”  

 Dollars & Sense

 Whether things are going well or there is room for improvement in the security  situation, it is important to evaluate the relationship regularly.  

 Security experts agree that boards and managers should reassess their service  contracts on an annual basis or meet with security vendors to discuss concerns  and develop an action plan.  

 It’s no easy job keeping individuals and families feeling safe and secure, but with  the right preparation, evaluation and execution of plans, it can be done  efficiently and well. And that will help everyone sleep a lot easier each  night.   

 Liz Lent is a freelance writer and a frequent contributor to The New Jersey  Cooperator. Staff Writer Christy Smith-Sloman contributed to this article.


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